HEAT, EAT, REPEAT!
Context
Today's lifestyle means that we have very little time even to take care of ourselves.
This has made people look for alternative products and services that help simplify their day to day. In the case of our diet, it is no different, we have very little time to eat and many times we consume unhealthy food; on the other hand, there is a growing awareness of how important it is to eat healthy. These two realities, which are often opposed, drive us to look for more satisfactory alternatives.
Goal
Reflect, in a fun way, the promise of Repeat: online subscription that daily gives you the simplicity of having balanced and healthy food, without having to prepare or think about it. Don't let food be a stress.
Solution
To convey that concept of simplicity, typical of those who have no complications, we developed a graphic that transmits modernity through fresh illustrations, with a cheerful color palette.
To convey naturalness we use recycled cardboard, and for the graphics we use cheerful colors typical of natural but striking foods, those that give flavor to our meals.
Finally, to convey the subscription feature of the service, we developed a logo that graphically exemplifies this quality, by repeating the word repeat as a visual echo.
